Sunday, February 22, 2015
Beware, Board of Directors! Activist investors’ clout is growing
“In all, since 2007-08, the 155 BSE-200 companies in the sample have together destroyed over Rs 22 lakh crore of shareholder wealth, or nearly 46 per cent of their combined market value in January 2014. The figure would shoot up by half, to nearly Rs 35 lakh crore, if the figures for IT, pharma and FMCG companies were excluded.”
India’s top banks gain 61 per cent in brand value; TCS is fastest growing IT brand
Brand Finance also states that TCS is the fastest growing IT brand with a growth of 271 per cent for the last five years. The brand value of the IT company, which has retained the industry's highest brand strength rating of 'AA+', has increased from $2.3 bllion to $8.7 billion.
As for Indian banking brands, which now rank 13th globally (17th last year), the total value exceeds those from Russia, Italy, Sweden and South Korea, according to the study.
"Technological advances are opening up exciting new opportunities for India's banks as swathes of the population begin to bank more formally," says David Haigh, Chief Executive, Brand Finance. “Their brand managers may need to forge new brand strategies to reach these customers most effectively while maintaining the trust and loyalty of existing ones."
State Bank of India’s (global rank of 40th in 2015, 54th in 2014) brand value has increased by 62 per cent to $6.56 billion in 2015 on account its “pioneering approach to mobile banking”, according to the study. Among the top five banks are: ICICI Bank (80th globally in 2015 as compared to 107th in 2014), HDFC Bank (104th in 2015, 133th in 2014), Axis Bank (131th in 2015, 178th in 2014) and Bank of Baroda (187th in 2015, 208th in 2014).
Globally, Wells Fargo holds its position as the most valuable banking brand, with a total value of $34.92 billion.
N S Rajan’s PR success mantras
"Most progressive CEOs are paying attention to the importance of PR, and they tend to listen when they know that the advice they're getting is honest and logical," says NSR in Business Standard. "Half the battle is won once the top management is willing to listen… When business leaders begin to trust your opinions, they come to respect you for your contrarian views too, especially when they know and understand that you mean well and the suggested course is in the best interests of the organisation.”
Transparency and aligning PR counsel with business situations and goals are of paramount importance, according to him. “Our relationship with the company or its CEO is fairly complex and each solution we suggest needs to be in sync with their business philosophy and culture, besides being relevant at that point of time."
Saturday, February 21, 2015
Movie PR case study part of IIM-B curriculum
Besides films, Spice manages communications and image management work for Bollywood’s leading actors.
“Entertainment products are not just marketing oriented; they are now market-driven,” Professor S Raghunath, Professor, Corporate Strategy and Policy, IIM-B, is quoted as saying in the report. “Internet and mobile technology is changing the way consumers make their entertainment decisions and, therefore, it is having an impact on the way movie-makers market their products to consumers.”
“Bollywood or entertainment marketing has emerged as a specialized domain, and it is increasingly getting structured,” according to Prabhat Choudhary, Head, Spice. “Even celebrity branding is becoming more and more specialized and skill driven."
PRmoment India ‘30 Under 30’ list unveiled
Monday, February 02, 2015
Giant leap for PR with HR remit at HSBC… Is PR ready for more opportunities?
Juxtaposed with the assessment and recommendations of global experts, one begins to feel the HSBC appointment would not perhaps remain an isolated corporate development.
Anand Mahindra on importance of marketing and communication
Increase sales through story-telling
Missteps, best practices in content marketing strategy
India among top three trusted countries
77% of FTSE 100s hire Communications Directors
Terri-Helen Gaynor takes over as Burson-Marsteller APAC CEO
Top three skills needed in PR